Diploma in Digital Marketing

Duration: 12 Months | Course Code: DM3M

This comprehensive diploma provides hands-on experience with modern digital marketing channels and practical campaign work. Learn to create effective marketing strategies, manage social media campaigns, and measure marketing performance using industry-standard tools.

Core Modules:

Designing Ad Concepts: Creating compelling ad creatives and campaign strategies
CorelDRAW: Vector graphics for marketing materials, logos, and promotional designs
Photoshop: Image editing, photo manipulation, and creating visual content for marketing
PageMaker: Layout design for print advertisements, brochures, and marketing collaterals
WhatsApp Marketing: Business messaging, broadcast lists, and WhatsApp Business strategies
Facebook Ad Creation: Facebook Ads Manager, campaign setup, targeting, and optimization
Instagram Reel Ad: Creating engaging video ads, Instagram Stories ads, and Reels campaigns
Marketing Tools: Google Ads, Analytics, email marketing tools, and CRM systems
Bulk Messaging: SMS marketing, email campaigns, and automated messaging solutions
SEO Implementation: On-page SEO, off-page SEO, keyword research, and search engine optimization strategies

Practical Work:

Students run real-world campaigns, build creatives, and measure performance using common tools. The course includes live projects, case studies, and portfolio development to showcase skills to potential employers.

Learning Outcomes:

Ability to create and manage digital marketing campaigns
Skills in social media advertising and content creation
Understanding of SEO and search engine marketing
Proficiency in marketing analytics and performance measurement
Portfolio of completed marketing projects

Career Opportunities:

Digital Marketing Specialist
Social Media Manager
SEO Specialist
Content Marketing Manager
Marketing Analyst
Freelance Digital Marketer

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